and more…


Is more than just about hitting the gym or going for a run.

Physical & Mental Health are essential at any stage of life. As you get "more experienced" in life, you might have let other priorities take over.

OMG is here to help you find some balance. We want to help all men to be healthier no matter what stage of life you are at, or what level of Health you have. We're also contributing money from every sale towards Men's Health charities.

And we've designed clothes that are cool to wear at any age and in whatever damn shape you are. If you want to do some exercise look great.

Because... you're never too old to exercise! Right?

Read All About It

Man Deadlifting at a Gym

Progression and the Hierarchy of Needs

Shane lays out a few principles through examples of the workout routines he designs for the athletes he trains with, and anecdotal evidence of a well-known and successful professional athlete. In broad strokes, these principles can be described as: successful programming follows well-balanced movement and progression, and training is both a combination of progress and trust, structured by a hierarchy […]